A door systems manufacturer lacked high-quality lifestyle imagery that accurately represented the design and craftsmanship of its products.

Much of the company’s existing photography came from residential installations completed while the homes were still under construction. Empty rooms, unfinished surroundings, construction equipment, and inconsistent lighting made the imagery feel more documentary than aspirational.

The company also relied on older computer-generated renderings. However, flat lighting, dated styling, and unrealistic materials gave many of the scenes a cartoon-like appearance that did not effectively communicate the quality or visual appeal of the doors.

They needed a more polished and cohesive image library that would help prospective customers imagine its products in finished, beautifully-designed homes.

By changing the door styles, configurations, glass treatments, furniture, flooring, wall colors, décor, and other design elements, MarketThrive transformed the three foundational scenes into a broad collection of unique residential settings.

The new imagery combines realistic lighting, contemporary styling, natural materials, and carefully composed interiors to present each door as an integral part of the room’s overall design.